Tourism in Wicklow employs well over 10,000 local people, from summer jobs to career professionals. Tourism businesses are generally small and locally owned and they contribute greatly to the economy working with local suppliers for goods and services.
Overall, 2016 has been a good tourism year in Wicklow, but further progress is needed to fulfil the tourism potential and attract greater numbers of visitors next year. The challenges facing us include:
- The high cost of doing business in Ireland.
- The risks associated with Brexit.
- The low levels of marketing funds available to businesses.
In 2016, Wicklow Tourism successfully promoted a variety of activities using the visitwicklow.ie website and other social media. Over 60K tourism maps were distributed in Wicklow, Ireland and abroad. A delegation from Wicklow Tourism attended various trade shows and fairs to develop and foster strong connections with overseas partners in places like Canada and China while showcasing Wicklow as a holiday destination on the doorstep of the vibrant city of Dublin. Offering a huge variety for everyone, from stunning mountain scenery and treks to vast seascapes and the experience of quiet rural life offering great places to eat and stay.
The extensive PR campaign developed around the tagline #WakeUpInWicklow has been a tremendous success.
From left to right, Martyna O’Toole, Neasa Clissman, Cllr. Gerry Walsh, Pat Mellon Chairman, Cllr. Miriam Murphy, Gerard O’Brien, Sean Byrne, Eugene Finnegan. Missing: Pat O’Suilleabhan, Mai Quaid
Under the guidance of the board, Wicklow County Tourism is committed to undergo a review of its structure and operations, with the objective to maximise allocated and generated resources. This organisation will continue to work hard in 2017 to expand its reach both in Ireland and abroad, while offering support for the development of local tourism projects.