Irelands Ancient East - a wander through time

The ‘Ireland’s Ancient East’ brand is a concept rooted in the rich history and diverse range of cultural heritage experiences that are particularly prevalent in the East of the country.

Ireland’s Ancient East covers a huge part of the country outside of Dublin and east of the River Shannon including 17 counties; Carlow, Cavan, Cork City & County* (East of N20) Kildare, Kilkenny, Laois, Limerick County* (East of N20),  Longford, Louth, Meath, Monaghan, Offaly, Tipperary, Waterford, Westmeath, Wexford, Wicklow.

Using stories told by the best storytellers in the world, Ireland’s Ancient East offers the visitor somewhere that is easy to explore and trace 5,000 years of history. The objectives of Ireland’s Ancient East are to disperse visitor traffic across the country by encouraging exploration of lesser known sites and unveiling ancient, almost forgotten stories.  We aim to motivate and encourage visitors to spend more time in the lesser known towns and villages of the region.

We believe stories and experiences are the key to making Ireland’s Ancient East stand out in the crowded travel marketplace. Market research shows that history and landscapes are not enough on their own to motivate people to visit this part of the world but, put history and landscape together with our stories and the promise comes alive. Our treasure trove of legends and folklore and the Irish people’s reputation for stories and storytelling – for wit, warmth and a way with words is the secret to building a truly distinctive brand.

With help from our tourism partners, we have created a series of stories. These stories are shaping everything we do for Ireland’s Ancient East from decisions about investment, to words for signs, to creatives for pop-ups, to itineraries for travel trade and media, to a new story-filled website with specially created and curated visuals that bring the stories to life.

The 9 Stories

1.       Castles & Conquests

2.       Big Houses & Hard Times

3.       Viking

4.       Sacred Ireland

5.       Ancient Ireland

6.       High Kings & Heroes

7.       Ireland’s Mystical Waterway

8.       The Sport of Kings

9.       Maritime Gateway

Log on to our website www.irelandsancienteast/stories.com